Pret A Manger Live Copywriting Brief

Though this was a speculative project, it mirrored the process of responding to a client brief. It challenged me to balance creativity with commercial objectives, adapt my writing to Pret’s brand voice, and develop messaging that was engaging, consistent and audience-focused.

I ensured the messaging guide was clear, benefit-led and designed to make joining Pret Perks feel quick, rewarding and part of the target audiences’ daily routine.